Features

To overcome the challenges of the digital era, our digital intelligence platform offers outstanding insights such as:

 Stream of sentiment

Sentiment analysis, also known as opinion mining or emotion artificial intelligence, is a natural language processing (NLP) technique that determines whether a piece of content is positive, negative, or neutral. By analyzing text and statistics, a sentiment analysis tool can understand what customers are saying, how they’re saying it, and what they really mean—both from the perspective of an individual and the public.

Social Share of Voice

The share of voice is the visibility of a brand compared to all competitors. With a social listening tool you can calculate a share of voice of any political party, organization or a person in any topic you want.

Audience emotion

A piece of text can be categorized as positive or negative, and with emotion analysis, text can be further multi-classified into different types of emotional categories (anger, disgust, fear, happiness, sadness, and surprise).

Personality analysis

Detailed analysis of the audience to help you better understand them. This data helps determine your next actions based on the needs, behaviors, and converns of your different types of audiences.

Sociograph Keyword/Authors

Analyze the behavior of the individual at the micro level, the pattern of relationships (network structure) at the macro level, and the interactions between the two. Social networks are both the cause of and the result of individual behavior.

Most Active Location

Identify where digital conversations are taking place physically using geo-tagging.

Topics/Candidates Correlation

Analyze the relationship of topic/candidates to key words.